ImpressionHealthcare marketing suffers either from a lack of imagination or a lack of market experience. | AdaptionWhen JNB is founded by Jürgen Hempelmann and Jörg Hempelmann, each of the two contributes his own key competency: it was Jürgen’s specialized pharmaceutical know-how and Jörg’s conceptual competence which resembled the supporting pillars of the successful start-up. | SelectionWith more than 40 employees and a turnover of € 6 million, JNB has become one of Germany’s top five healthcare agencies. The synthesis of specific market knowledge and spot-on conceptional and creative competence, remains the primary success factor of the agency. |
