ImpressionCost awareness leads many pharmaceutical companies to focus on their core competencies. Communication with physicians is increasingly conferred upon external sales forces and the initiated change in the role of the physician, from prescriber to recommender, demands a new approach. | AdaptionFoundation of the rental sales force CURAM. From a full service sales force, via specific regional support, to the management of test-markets, CURAM offers maximum flexibility and rapid adaptation to companies’ requirements. | SelectionIn close cooperation with healthcare companies, CURAM has escorted the change in the physician’s role from prescriber to recommender and has developed sales strategies that have stabilized turnover of RX products recently converted into OTC products. |
