Entrepreneurial Evolution - Habitat

Impression

The professionalization of the point of sale (POS), the foreseeable end to reimbursability and the decreasing number of consultations inspire a growing number of companies to market over-thecounter (OTC) products directly in pharmacies.

Adaption

Foundation of the dedicated pharmacy sales force ADJUVA. The continuous interexchange of experiences with JNB advertising enables either side to develop market ready concepts with convincing sales figures.

Selection

Specifically put together, highly trained and efficiently operated sales teams ensure the successful presence of OTC products in pharmacies.

success factor: habitat