ImpressionAntistax as market leader was underrepresented at the point of sale (POS). A comprehensive POS-initiative was necessary to foster POS presence. | AdaptionDevelopment of a consulting package to be implemented in pharmacies throughout Germany. The aim is to promote consulting competency, convince new customers and promote brand presence. | SelectionIn a specific market research, pharmacists selected measures that combined practicability and attractiveness and thus ensured the implementation of the package at the POS. |
