Femibion

Imression

Folic acid and Metafolin® are decisive for the healthy development of the baby. Gynecologists as well as becoming mothers are aware of this fact. The success of a product is based on the mothers’ confidence in obtaining the ideal nourishment throughout the course of the pregnancy.

Adaption

JNB develops the Femibion® Careconcept: a multiphase approach to communicate the high degree of brand specialization and the comfort that comes from taking the right product choice for yourself and your baby.

Selection

Within a few years Femibion® becomes the category leader.

success factor: specialization