ImpressionBayer Vital offers a complete range of products that covers the specific needs of becoming mothers. The presence of the range in pharmacies was the primary objective of the campaign. | AdaptationDevelopment of the “Mother and Child” pharmacy concept for selected pharmacies. The aim is to offer a toolbox that enables pharmacies to develop and demonstrate their competence in regard to mother and child healthcare. | SelectionSuccessful countrywide implementation of the campaign in pharmacies throughout Germany. |
