ImpressionIn a market environment dominated by strong brands, the brand personality of Thomapyrin needs to be sharpened and strengthened. | AdaptionA clear cut positioning of Thomapyrin as the “headache experts” in combination with a strong emphasis of the advantage of the multi agent combination distinguishes the brand in the public perception. | SelectionThe market position of Thomapyrin has been strengthened significantly and the brand has gained recognizability. |
