ImpressionContraception is a sensitive issue, especially if communicated globally. Due to different directives, cultural reservations and the inconsistent significance of colors and symbols across countries and cultures, a global campaign demands a structured analytic approach. | AdaptionThe aim was to create a visual language easily adaptable to the globally diverse imagery – eye-catching, authentic and credible. | SelectionThe World Contraception Day has become a globally celebrated and well-established event with superb brand recognition and enthusiastic international repercussions. |
