ImpressionZinc supplements compete for OTC customers with a multitude of value propositions. Bioavailability, resistance to juices and dosage are intended to convince customers in a highly competitive market environment. | AdaptionTargeted indication-based address of the customer, enhancement of the counseling competency of the pharmacy staff through training activities and continuous availability of relevant information prevent the product being perceived as a bulk commodity. | SelectionIncreasing brand awareness and product sales as well as recommendations by doctors, pharmacists and staff contribute to Zinkorotat-POS gaining market leadership in 2007. |
